Job Description

 Objective:

The Retail Sales Director will lead Kraft Heinz Mexico's retail commercial agenda across Modern Trade, Traditional Trade, Proximity, and E-Commerce, with full accountability for delivering sustainable, profitable growth. This role owns the commercial P&L and is responsible for translating business ambition into clear channel strategies, customer plans, and execution routines that accelerate growth across the market.

This leader will play a key role on the executive leadership team, partnering closely with cross-functional stakeholders to unlock growth opportunities, strengthen commercial capabilities, and deliver short-, medium-, and long-term results. The mandate calls for a strong commercial leader with a track record of delivering outstanding results through operational discipline, high-impact customer partnerships, and high performing teams.

What success looks like

• Accelerate growth across Mexico retail channels
• Commit & deliver mindset
• Strengthen customer partnerships
• Improve the effectiveness of commercial investments and sales routines
• Build an execution machine: an engaged, high-performing team that can execute with agility and discipline

Key Activities/ Deliverables:

• Define and drive the commercial strategy across Modern Trade, Traditional Trade, Proximity, and E-Commerce
• Lead the commercial P&L, ensuring delivery of NSV, revenue, profitability, and investment effectiveness
• Translate business priorities into clear customer, channel, and execution plans
• Build and strengthen senior relationships with key retail partners, creating win-win growth opportunities
• Identify and close new commercial partnerships that expand reach, growth, and market impact
• Lead commercial planning, target setting, investment allocation, and performance tracking across channels
• Ensure strong commercial routines, operating discipline, and compliance with global policies and financial targets
• Partner closely with Finance, Marketing, Category, and senior leadership to identify growth levers and turn strategy into execution
• Monitor market, customer, shopper, and competitor dynamics to adapt plans with speed and rigor
• Develop and inspire a high-performing sales organization, building capability, accountability, and ambition across the team.
• Number of Reports: 4 direct reports and 20 indirect reports

Competencies (experiences/ Education):

• 10+ years of experience in Channel Sales, Business Development, Key Account Management, or Commercial Leadership, within consumer goods
• Strong experience leading retail chain accounts and multi-channel commercial strategies
• Proven ability to combine strategic thinking with strong operational execution
• Experience owning or strongly influencing commercial P&L decisions
• Strong understanding of retail selling initiatives, including category management and information-based selling
• Advanced English
• Bachelor's degree required; business-related studies preferred

Skills (Knowledge/ Capabilities):

• Strong negotiation, influencing, and stakeholder leadership skills
• Ability to build high-performing teams and lead through growth and transformation
• Effective communicator in both Spanish and English

Location(s)

Mexico, D.F.

 

Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.