Organisation Background

Opening Doors London works to support the older LGBT+ population in the capital, many of whom are socially isolated, cut off from family and friends and not in contact with appropriate services, or still hiding their sexuality or gender identity. They provide information, events and support services specifically for older Lesbian, Gay, Bisexual and Trans people.

Problem Statement

Opening Doors London don't have a marketing lead or strategy, and the data or contacts, to market their set of training courses to the health and social care sector.

Additional Information

- They want help to develop a marketing strategy to identify appropriate targets and effectively communicate the value of their older LGBT+ training courses, particularly to those in the care home and domiciliary sector.

- They want to understand what communication approaches (including social media?) would generate the best results for their small team.

- They want to know how to reach the appropriate staff at the healthcare organisations, who are responsible for commissioning training.

**Please note that this event is exclusively for staff at Wellcome**